At The Fire Dog, we believe that when emergencies strike, our pets deserve the same level of care and protection as every family member. Our mission is simple but powerful: to prepare pet owners, prevent avoidable risks, and protect the lives of the pets we love.

Born from firefighting background with deep love for animals and a commitment to emergency readiness, The Fire Dog exists to bridge the gap between pet ownership and real-world safety.

We design purposeful, high-quality safety gear and provide practical tools and education to help you stay ready, because when the unthinkable happens, being ready can make all the difference.

Our core values

Education: 

Knowledge saves lives. We believe that informed pet owners are empowered pet protectors. Through expert tips, guides, and resources, we help families understand the risks and prepare with confidence.

 

Strength:

Our products are built to be strong, just like the bond between you and your pet. Every item is designed for durability, reliability, and resilience in high-stress situations.

 

Integrity:

We do what’s right, not just what’s easy. From how we design our gear to how we support our community, integrity guides everything we do. We’re committed to transparency, honesty, and putting pets first.

 

Safety:

Safety is our north star. Whether it’s a house fire, medical emergency or evacuation, our goal is to keep your pet protected when every second counts.

 

Why "The Fire Dog"?

 

Fire dogs represent bravery, loyalty, and protection, qualities we strive to embody in our brand and our products. Inspired by the historic role of dogs in fire safety and rescue, we’ve created a brand that honors that legacy while addressing the modern needs of pet families today.

 

Join the Movement

 

We’re more than a brand, we’re a community of pet lovers who believe in being ready. Whether you're a seasoned pet owner or just starting your journey, The Fire Dog is here to support you every step of the way.

 

Prepare. Prevent. Protect.

Because your best friend is irreplaceable.

 

 

Our Inspiration

 

7News

Mia the dog becomes Menai fire station’s mascot | 7NEWS

The Leader

Bolt cutters used to free dog found hanging from fence at Lucas Heights | The Leader

Abandoned Mia finds new home with firefighter who rescued her | The Leader